"Start With Why" delves into the fundamental question of why some individuals and organizations are more successful and influential than others. Simon Sinek introduces the Golden Circle—a simple but powerful model that explains how leaders and organizations can inspire action by focusing on the "why."
Part 1: The Golden Circle
The Three Levels of the Golden Circle
- What: The outer circle represents "What" – the products or services offered.
- How: The middle circle represents "How" – the unique value proposition or differentiating factor.
- Why: The innermost circle represents "Why" – the purpose, cause, or belief that inspires and drives the organization.
The Law of Diffusion of Innovation
Sinek introduces the Law of Diffusion of Innovation, explaining how movements and ideas spread. Innovators and early adopters are driven by a sense of purpose, aligning with the "why."